Matt Nordby


Matt Nordby is the Senior Director of Industry and Media Communications for NASCAR. In this role, he leads the strategic communications direction across NASCAR’s racetracks and works in lockstep on communications initiatives with all the sport’s television and radio partners. Before joining NASCAR in October of 2011, he served as the Manager of Business Communications for the Pittsburgh Pirates from 2007-2011.

During his time at NASCAR, Matt has worked across several other Integrated Marketing Communications departments supporting a variety of business functions, including NASCAR Digital Media, entertainment marketing and NASCAR Productions. He was part of the NASCAR Communications team that won PR Week’s “In House PR Team of the Year” in 2015.

He started his career in sports in the media relations department for the Iowa Cubs in Des Moines, IA, where he worked for five seasons.

Matt graduated from Iowa State University in 2002 with a double degree in marketing and management information systems. During his time at Iowa State, he was also a member of the baseball team through the 2001 season.

Born in Minnesota, Matt moved to Iowa at a young age and grew up in the Quad Cities. His wife, Kelly, is also an ISU alum and Iowa native. They have one son and currently reside in Charlotte, NC.