Noor leads innovative strategy development at Centro on the Media Innovations + Technology team. She helps clients build smarter multi-screen campaigns through consideration for emerging offerings available across the digital media landscape, including opportunities for advanced video, mobile and data.
Previously, Noor took on planning and digital activation responsibilities at Starcom MediaVest Group on consumer and enterprise technology brand BlackBerry and global CPG brand Procter & Gamble.
Centro is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.