Leslie Gaines-Ross

Weber Shandwick


Leslie leads Weber Shandwick’s global reputation consulting services and thought leadership development. She is the architect of groundbreaking, award-winning research on CEO and corporate reputation, CEO transitions, corporate rankings, social CEOs, executive visibility, CEO activism and reputation recovery.

Leslie counsels Fortune 500 companies and organizations and is one of the world’s most widely recognized experts on how reputations are built, enhanced and protected. She spearheaded the first comprehensive research on CEO reputation and its impact on company reputation and business performance. She developed many of Weber Shandwick’s global corporate reputation studies –The CEO Reputation Premium, Socializing Your CEO, The Company Behind the Brand: In Reputation We Trust and its series on CEO Activism and how companies are responding to hot button social issues.

Leslie has authored books and articles on organization and CEO reputation and is also responsible for Weber Shandwick’s other thought leadership initiatives such as Civility in America, AI: Ready or Not, The Employer Brand Credibility Gap, Employees Rising, The Changing Landscape of Consumer Activism: Boycotts and Buycotts and Rising CCO.

In 2010, Weber Shandwick and Powell Tate, in partnership with KRC Research, released the first annual Civility in America: A Nationwide Survey to gauge Americans’ attitudes toward civility in a variety of areas impacting American society and daily life. The eighth wave of Civility in America was conducted this year as they continue to track perceptions and experience over time. You can follow Leslie at @reputationRx