Jay Newell


Jay Newell is an associate professor in the Greenlee School of Journalism and Communication at Iowa State University. He earned a Ph.D. in mass media from Michigan State University in 2003. Prior to his graduate studies, Newell was a promotion executive at multiple cable television networks where he helped launch channels such as Nickelodeon, Lifetime, CNN International and TNT. At Iowa State, Newell has focused his teaching program on effective learning within large classes. In 2016 he was named the American Advertising Federation Distinguished Educator. He was also the recipient of the Association for Education in Journalism and Mass Communication advertising division Distinguished Teaching Award. He was recently named a Temerlin Research Fellow by Southern Methodist University’s Temerlin Advertising Institute, where he conducted research on the math, data and coding skills desired for entry-level hires by advertising agencies and public relations firms. Newell’s research on media saturation and product placement has been noted in the New York Times, the Los Angeles Times, BBC, and the London Daily Mail, and his classroom work has been featured in the Chronicle of Higher Education. He is the incoming editor of the Journal of Advertising Education.