Senior Vice President of Digital Platform Strategy, Weber Shandwick
Andrew Killinger is a Senior Vice President of Digital Platform Strategy at Weber Shandwick based in Seattle. In this role, he creates effective strategies for leveraging stakeholder behaviors and insights to establish, grow and enhance the connection stakeholders have with companies and brands through digital channels. Andrew oversees the agency’s Digital Healthcare practice for the West and leads many integrated content programs, including website builds, long-form content, social engagement, content/analytics strategy and paid distribution.
Prior to joining Weber Shandwick, Andrew lead digital content programs at the communications agency MSL for a number of healthcare and consumer accounts including P&G’s Personal Healthcare portfolio, which included Vicks (NyQuil, DayQuil, VapoRub), Meta Wellness, Pepto-Bismol, Prilosec and Clearblue. During this time, Andrew also lead two award-winning mobile marketing initiatives for national clothing retailers that directly drove millions of dollars in sales, and which won two awards from the Mobile Marketing Association (MMA) for "Best Use of Direct-Response Mobile Marketing" and "Best Customer Relationship Building.”
Andrew has more than a decade of communications experience across a wide range of key verticals and industries that include leading and managing both digital and social media marketing campaigns, providing him with a rich perspective and understanding of how new technologies and communications platforms can best integrate into an overall marketing strategy.
Active on the forefront of breaking digital and social technologies, Andrew has a passion for interactive marketing efforts that add value for brands and their audiences. A Midwesterner at heart, Andrew holds a BA in Journalism and Mass Communication from Iowa State University.