2018 Summit Home

We’re incredibly grateful to everyone who contributed to make our inaugural Greenlee Summit a success. Our event, which brought together the regional media community to talk about industry best practices, reached a sold-out, capacity crowd. We’ve already started planning an even larger gathering for 2019, which will focus on media civility. Mark your calendars for Sept. 5-6, 2019!

Greenlee Summit: Trending Strategies for Journalism, Advertising and Public Relations

Join Us

Iowa State University’s Greenlee School of Journalism and Communication is hosting its inaugural industry summit on April 6, 2018 at the ISU Alumni Center. The daylong event is designed to address the extraordinary changes occurring in the fields of journalism, advertising and public relations. The summit will explore the latest industry trends through an interdisciplinary approach, bringing together industry leaders and practitioners with the latest academic research.

Network & Learn

Join more than 200 professionals from media, news, public relations and advertising.


Schedule

Our April 6, 2018 program will feature industry experts discussing:

  • Storytelling and capturing the attention of elusive media audiences
  • Protecting credibility in the era of fake news and alternative facts
  • Facebook’s role as a dominant player in driving digital readers and viewers
  • Embracing digital advertising with the rise of new digital habits by consumers

View the 2018 schedule

Keynote Luncheon

Designing for change: How to be fast and fearless when you can’t predict what’s next

Join The New York Times’ Kellen Henry, assistant editor for digital platforms, as she discusses change management and shares strategies for problem solving and innovation that are applicable to organizations regardless of size/resources and can be applied both at the top of an organization and by entrepreneurs on smaller teams and projects.

Speakers

Natalie Boike
Dr. Jan Lauren Boyles
Kelli Brown
Lawrence Cunningham
Joel Davis
Randy Evans
Michael Giudicessi
Kim Guthrie
Kellen Henry
Jerry Hoehle
Melissa Inman Meredith Corporation
Barbara Iverson
Jennifer Jacobs
Elias Johnson
Su Jung Kim
Walker McKusick Vote Smart
Jay Newell
Kathie Obradovich
Dr. Angela Powers
Rick Phillips
Monica Schneider CLTV and WGN
Brian Smith
Mirtha Vaca-Wilkens
Jeff White

Location and Parking

The Greenlee Summit: Trending Strategies for Journalism, Advertising and Public Relations will be held at the ISU Alumni Center at 420 Beach Ave., Ames, IA 50011.

Parking is available in the Iowa State Center parking lot east of the ISU Alumni Center in Lot A2 (zoom in one level on the map provided). Handicap-accessible parking spots are available on both the east and west sides of the ISU Alumni Center.

Sponsors

Greenlee School Advisory Council Logo
Greenlee School of Journalism and Communication Logo
Iowa State University College of Liberal Arts and Sciences Logo

View the complete list of event sponsors

Contact

Questions? Contact Jan Lauren Boyles, assistant professor in the Greenlee School of Journalism and Communication.